Italian photographer Massimo Vitali has been named the recipient of the 2025 Lucie Awards’ Lifetime Achievement Award, honoring his decades-long contribution to contemporary photography. Best known for his large-scale, color images capturing beachgoers and public spaces from elevated perspectives, Vitali’s work offers a unique lens on modern leisure and collective human behavior. The 21st Lucie Awards ceremony will take place in Ostuni, Italy, on Saturday, June 21, 2025, celebrating Vitali and other honorees recognized for their significant impact on the field of photography. Past recipients of a Lucie Award have included Elliott Erwitt (2007, Lifetime Achievement), Sally Mann (Achievement in Fine Art, 2022), Abelardo Morell (Achievement in Fine Art, 2017), Stephen Shore (Achievement in Fine Art, 2019), and Danny Lyon (Achievement in Documentary, 2015).
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