"Comments/Context: Hannes Schmid's photographs of cowboys in the American West have such an instantly recognizable, stylistic familiarity it's as if they have been embedded in our collective consciousness. And of course, as the basis for the famous Marlboro advertising campaigns, his images have become iconic symbols for the rugged masculinity and confident freedom of life on the range. Regardless of the specific works on view, Schmid's visual approach brings together the mythical and the aspirational, capturing a quality that many might now call uniquely American. Ropes and spurs, leather chaps, majestic vistas, herds of wild horses, saturated orange sunsets, silhouettes of rough hardworking men, it's all part of a cinematic sense of bold, romantic adventure."
See the full post at DLK Collection.