Joel Meyerowitz
Roseville Cottages, Truro, 1976
Joel Meyerowitz
Roseville Cottages, Truro, 1976
Stephen Shore
La Brea Avenue and Beverly Boulevard, Los Angeles, California, June 21, 1975
Stephen Shore
La Brea Avenue and Beverly Boulevard, Los Angeles, California, June 21, 1975
Joel Meyerowitz 
Pool, Dusk, Sun in Window, Florida, 1978
Joel Meyerowitz
Pool, Dusk, Sun in Window, Florida, 1978
William Eggleston
Untitled (poster in hallway), Memphis, TN, 1970
William Eggleston
Untitled (poster in hallway), Memphis, TN, 1970
William Eggleston
Untitled (car & bikes in garage), Memphis, TN, 1970
William Eggleston
Untitled (car & bikes in garage), Memphis, TN, 1970
Joel Meyerowitz 
Dusk, New Jersey, 1978
Joel Meyerowitz
Dusk, New Jersey, 1978
Stephen Shore 
Perrine, Florida, November 11, 1977
Stephen Shore
Perrine, Florida, November 11, 1977
Stephen Shore 
US 10, Post Falls, Idaho, August 25, 1974
Stephen Shore
US 10, Post Falls, Idaho, August 25, 1974
Stephen Shore 
Holden Street, North Adams, Massachusetts, July 13, 1974
Stephen Shore
Holden Street, North Adams, Massachusetts, July 13, 1974
Stephen Shore 
West 3rd Street, Parkersburg, West Virginia, May 16, 1974
Stephen Shore
West 3rd Street, Parkersburg, West Virginia, May 16, 1974
Stephen Shore 
Lookout Hotel, Ogunquit, Maine, July 16, 1974
Stephen Shore
Lookout Hotel, Ogunquit, Maine, July 16, 1974
Stephen Shore 
Room 125, West Bank Motel, Idaho Falls, Idaho, July 18, 1973
Stephen Shore
Room 125, West Bank Motel, Idaho Falls, Idaho, July 18, 1973
Joel Meyerowitz 
Red Interior , Provincetown, 1977
Joel Meyerowitz
Red Interior , Provincetown, 1977
Joel Meyerowitz 
New York City, 42nd and Fifth Ave, 1974
Joel Meyerowitz
New York City, 42nd and Fifth Ave, 1974
Joel Meyerowitz 
New York City, 1974
Joel Meyerowitz
New York City, 1974
Joel Meyerowitz
Dairyland, Provincetown, 1976
Joel Meyerowitz
Dairyland, Provincetown, 1976
Stephen Shore 
Trails' End Restaurant, Kanab, Utah, August 10, 1973
Stephen Shore
Trails' End Restaurant, Kanab, Utah, August 10, 1973
Stephen Shore 
Belle Glade, Florida, November 14, 1977
Stephen Shore
Belle Glade, Florida, November 14, 1977
Stephen Shore 
El Paso Street, El Paso, Texas,  July 5, 1975
Stephen Shore
El Paso Street, El Paso, Texas, July 5, 1975
Joel Meyerowitz 
Ballston Beach, Truro, Cape Cod, 1976
Joel Meyerowitz
Ballston Beach, Truro, Cape Cod, 1976
Joel Meyerowitz
No Screaming! Fort Lauderdale, Florida, 1977
Joel Meyerowitz
No Screaming! Fort Lauderdale, Florida, 1977
Stephen Shore 
Merced River, Yosemite, National Park, California, August 13
Stephen Shore
Merced River, Yosemite, National Park, California, August 13
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FLAVORPILL, by Paul Laster

October 19th, 2010

Although color photography has been around nearly as long as the medium of photography itself, most photographers made black-and-white film and paper the go-to-products for fine art photography until the late-1960s and early-1970s. Stephen Shore, Joel Meyerowitz, and William Eggleston were among the first wave of photographers to explore the saturated colors of new processes available in their time. While Shore and Meyerowitz shot street scenes and still lifes with large format cameras, Eggleston pursued his everyday subjects with a 35mm camera and set the medium of fire with a controversial survey show of his dye-transfer prints at the Museum of Modern Art in 1976.

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ARTDAILY

October, 1st, 2010

ZURICH.- For its inaugural exhibition, Galerie Edwynn Houk Zur Stockeregg presents AMERICAN PIONEERS OF COLOR, a collection of modern and vintage prints by Stephen Shore, Joel Meyerowitz, and William Eggleston, widely acknowledged as the early masters of color photography in the United States. Their pioneering use of color in the 1970s was a bold departure from the long established tradition of black and white photography, which had dominated the medium from its inception, and laid the foundations for contemporary photography today.

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NEUE BURCHER BEITUNG

September, 23rd 2010

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ZURITIPP

September, 23rd 2010

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DIE WELTWOCHE

September, 2010

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American Pioneers of Color

Stephen Shore, Joel Meyerowitz, William Eggleston


September 23 - December 18, 2010
Zurich


For its inaugural exhibition, Galerie Edwynn Houk Zur Stockeregg is pleased to present AMERICAN PIONEERS OF COLOR, a collection of modern and vintage prints by Stephen Shore, Joel Meyerowitz and William Eggleston, widely acknowledged as the early masters of color photography in the United States. Their pioneering use of color in the 1970s was a bold departure from the long established tradition of black and white photography, which had dominated the medium from its inception, and laid the foundations for contemporary photography today.

Although the technology to produce color prints was widely available as early as the 1940s, for many years black and white remained the only accepted medium for fine art photography. Serious photographers held color in low esteem, seeing it as the language of the family snapshot, the tourist postcard or the consumer advertisement. Intrigued and inspired to develop a new vocabulary, Shore, Meyerowitz, and Eggleston began to actively explore the medium of color photography in the late 1960s and early 1970s.

Their approach to subject matter was shaped in part by their love of Robert Frank, Walker Evans, and Henri Cartier‐Bresson – artists who wanted to capture the ordinary life of their immediate surroundings. But their sensitivity to color, and desire to shake free from the strong hold of nostalgia that working in black and white entailed, pointed them in new directions, and each photographer used color to explore not the exotic, but the familiar and record its presence in prosaic situations ‐ the American vernacular of gas stations, motels, suburban backyards, diners and small towns. Through their eyes, and the use of color, the banality of the subjects is transcended into compositions of stature and significance.

Meyerowitz and Eggleston experimented with the archivally sound yet more labor intensive of printing processes, the now extinct dye transfer print method. This process lends colors a rich, saturated quality. Both Shore and Meyerowitz adopted the use of the cumbersome 8x10 view camera, whose resultant prints revealed all the details and gradations to an astonishingly acute degree. Yet within these prints, there is an intriguing contradiction: whilst being modern in composition and subject matter, the prints are also lush and beautiful because of the photographers’ use of the antiquated 8x10 process.

The debate of the merits of color photography reached an apex with Eggleston’s controversial 1976 exhibition at the Museum of Modern Art, New York, their first in color. The show was initially panned by the critics and rejected by audiences, but ultimately color photography and Eggleston’s efforts were appreciated. AMERICAN PIONEERS OF COLOR explores the most important and now iconic works that Shore, Meyerowitz and Eggleston created during the 1970s. Works in the show include many original exhibition prints made at the time. By examining these artists, one can discern how color photography went from being dismissed as unimportant and garish, to becoming the driving force of the medium, accepted and embraced by the most talented and innovative photographers working today.

Stephen Shore
(b. 1947, New York City) had his first museum exhibition at the Metropolitan Museum of Art in 1971, and his book Uncommon Places was first printed in 1982. Since 1982, Shore has been the director of the photography department at Bard College, New York.

Joel Meyerowitz
(b. 1938, New York City) was included in The Photographer’s Eye at MoMA in 1963, and began teaching photography at Cooper Union in 1971. In 1978 he received a fellowship from the National Endowment For the Arts and published Cape Light. In 2001, following the attacks on the World Trade Center, he had full access to photograph the site. The archive of these images was published by Phaidon, entitled Aftermath.

William Eggleston
(b. 1939, Memphis) had recently an extensive survey of his work at the Whitney Museum, Democratic Camera: Photographs and Video, 1961‐2008; the exhibition will be touring to Art Institute of Chicago this spring.

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